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The Process
   
The process is simple: Customers register and establish a profile at the ScanAvert website, identifying any allergies, dietary preferences/avoidances, illnesses/conditions, prescriptions, or any other criteria. She may also limit any value listed in the label’s nutritional box, e.g., calories, carbohydrate grams, etc. A separate database maintains the products by barcode, containing related ingredient and nutritional information.


As the item’s barcode is scanned via the user’s cell phone [auto-focus lens is required], its corresponding ingredients are compared to the consumer’s profile. If a product’s composition is incompatible with a customer’s profile, an alert is generated identifying the substance(s), accompanied by proposed compatible substitutes across the phone’s LCD.


Important Note:
ScanAvert is best used in the standard supermarket setting. Even though our product information provider Gladson, maintains the largest and most complete database in United States, the Big Box retailers (Sam’s Club, Costco) have their own product line, as is the case with generic/supermarket private label brands. The barcodes created for these packages are unique to them and not found elsewhere. We will continue to request their product information and believe that as our user base increases, these retailers will recognize they can promote their own products as proposed substitutes.

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