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Advisory Board |
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Rick Weiss, Viocare, President & Founder, Princeton, NJ
After working at Bell Labs, Digital Equipment Corporation, and Squibb, Mr. Weiss started Viocare in 1993 with the goal of optimizing individual’s wellness by combining a personalized lifestyle counseling protocol with scientifically-proven dietary and physical activity analysis technologies. Mr. Weiss has been awarded two New Jersey Small Business Development Center Success Awards (1998, 2005).
The first tool created by Viocare, ProNutra, is now the gold standard for running metabolic feeding studies and has been used by over 80 research centers and supported three clinical drug trials. Rick has been the Principal Investigator on 17 National Institutes of Health grants and contracts, valued at over $8 million. These projects have formed the basis of Viocare’s product line including the corporate wellness program, VioWell; electronic food frequency questionnaires (FFQ) VioScreen and VioFFQ; and dietary analysis software ProNutra and ProNESSy.
Viocare has worked in multiple technologies and techniques for measuring dietary intake and physical activity expenditure. Together with USDA, under a Cooperative Research Agreement, Viocare created a prototype PDA tool for collecting weighed and estimated food records. He is currently working on several NIH grants focused on dietary assessment and behavioral change. A National Cancer Institute project that uses an electronic FFQ and generates personalized behavioral feedback; a National Institute of Diabetes and Digestive and Kidney Diseases grant for a sustainable community health web portal (www.princetonlivingwell.com) and a National Heart, Lung and Blood Institute cooperative grant as part of the NIH Genes, Environment and Health Initiative (GEI) to develop a simple, inexpensive, and convenient new dietary assessment tool using a mobile phone. This last tool, called the Mobile Food Intake Visualization and Voice Recognizer (FIVR), uses a mobile phone to help measure a meal’s nutritional content. The innovative system uses a combination of photographs and speech recognition in real-time to identify the food and generate an accurate portion size measurement of food consumed by a user. Mr. Weiss holds a Bachelor of Science in Electrical Engineering and Math from Carnegie Mellon and a Master of Science in Electrical Engineering and Computer Science from Princeton University.
Kenneth A. Kleinberg, FHIMSS, Vice President Business Development, Health Language, Inc, Denver, CO
Mr. Kleinberg, with more than 29 years of experience in information technology, is focused on driving adoption of medical terminologies in healthcare. Prior to HLI he was vice president of business development for Allscripts, Chicago, where he helped hospitals with their community EHR strategies. Before that he served as healthcare vice president and editor-in-chief for Gartner in Stamford, CT. In the ten years he was at Gartner, he focused on mobile technologies, reengineering, document management, applications development and knowledge-based systems. Other previous positions include senior director of global healthcare at Symbol (now Motorola) and consultant for Coopers & Lybrand and for Unisys. Mr. Kleinberg is a HIMSS Fellow and co-editor of the 2009 HIMSS book "Implementation Guide to Bar Coding and Auto-ID in Healthcare". He currently serves on the HIMSS PHR Integration Task Force. He has appeared on ABC and CNBC and been quoted in the NY Times, USA Today and numerous healthcare publications. He holds a Bachelor of Science in Biology from the State University of New York at Albany, NY and Masters of Arts in Neuropsychology from Queens College in NY.
Martin Copus, Copus & Co. Consulting Group, UK
Mr. Copus has over 20 years experience in the wireless telecommunications industry, and advertising & marketing services industries, with a focus on mobile applications. The market sectors he services include: mobile network operators and handset manufacturers; mobile solution providers; newspaper & magazine publishers; and brand advertisers and their agencies. His career has been divided equally between North America, Europe & the Middle East, and Asia/Pacific, providing true global perspective and multi-cultural/cross-border operating skills, with multi-national ad groups such as Leo Burnett (Publicis), Ammirati Puris Lintas (IPG), and Huntsworth plc. His customers and clients have included Orange (France Telecom), Telstra, and 3 (Hutchison Whampoa) in the telecoms industry; McDonald’s, Philip Morris, Proctor & Gamble, The Sun, PepsiCo, Chase, Toyota, Gazzetta Dello Sport, and Walker’s snacks (Frito-Lay) in media & marketing.
He has worked with a number of successful startup and post-startup companies in the mobile space: including Munich-based mobile marketing pioneer 12snap; Florida-based mobile code IP and solution vendor NeoMedia Technologies; and industry standard QR code solution provider, Tel Aviv-based 3GVision. He is presently based in the UK, and holds Bachelor’s and Master’s degrees from Oxford University.
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