Consumers register for the service at our website, creating a profile from the allergy, prescription, dietary requirement/restriction, and illness categories. They may also establish limits on any of the nutritional values, e.g., carbohydrates, calories. In store aisles, customers scan product barcodes, with their auto focus camera phones, to receive instant feedback as to product compatibility/incompatibility and suggested compatible substitutes.

Our technology will enable shoppers to determine that the products they are purchasing for themselves and their families are compatible with their allergic, prescription, or dietary profiles, e.g., void of peanuts, or, do not contain gluten, an ingredient considered harmful to an individual with Celiac Disease.

The value proposition of ScanAvert is its simplicity and ease of use for the numerous and varied demographic populations that will reap its benefits. For the supermarket, restaurant chain, or food service vendor, it is a unique way to distinguish itself from competition and to provide a new and valuable service for a significant portion of their customer base.

ScanAvert’s first generation software, developed for retailers to offer their customers, was awarded 2nd place, IEEE, CCNC, Consumer Communications Networking Conference, Consumer Application of the Year 2006, and was also Featured Developer, CEWIT, Center for Excellence in Wireless Information Technology. This service will be re-introduced as part of our Enterprise line of products and services wherein integration with our individual subscriber’s service affords a host of e-commerce benefits for both the subscriber and Retailer.